SMART CUSTOMER EXPERIENCE

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As a market researcher and voice of the customer professional, I cannot avoid thinking of every interaction with a company, product or service as a customer journey. I think about the people behind the scenes who represent these companies and who are sitting behind their desks or in a conference room, trying to figure out how to make their businesses more profitable.


So I decided to write about the experiences that surprise me, both in a good way and in a not so good way.